Diane MacEachern, the founder and president of Big Green Purse, is passionate about using the marketplace to protect the environment. Her immediate goal is to get one million women to shift $1,000 of money they already spend into products and services that offer the greatest environmental benefit. Her new book, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, helps consumers choose what to buy so they can push manufacturers to be green. Diane also urges manufacturers
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to be green so they can pull consumers into step behind environmentally-friendly products.
A best-selling author and award-winning entrepreneur, Diane has her finger on the pulse of consumers and businesses nationwide. In fact, biggreenpurse.com is the only website in the U.S. focused specifically on harnessing women’s enormous consumer clout for the benefit of the environment. Diane speaks to audiences across the U.S. about how they can deploy their substantial marketplace clout to change manufacturing processes as the most immediate way to protect the air we breathe, the water we drink, the food we eat, and the places we love.
Through her books, articles and speeches she motivates women to take actions that will make a difference. She also helps environmental organizations engage more women as members, activists, and donors.
Diane’s books have reached hundreds of thousands of people with their “you can change the world” messages. Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World has been featured in Family Circle, Glamour, InStyle, Plenty, Grist.com, Salong.com, and more. The best-selling Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth was featured on national television programs ranging from CNN Headline News to ALive with Regis and Kathie Lee@ to AThe ABC Network Television Earth Day Special.@ Diane’s most recent book, Beat High Gas Prices Now, garnered attention in Reader’s Digest, First for Women, Clear Channel Communications, Fox TV, ABC Radio, CBS Radio, and more.
As the co-founder and chief executive of the award-winning Vanguard Communications, Diane:
• developed and implemented national campaigns to educate the public about global warming, ocean pollution, renewable energy, sustainable agriculture, endangered species, wilderness preservation, and land use planning
• worked with the U.S. Environmental Protection Agency, the United Nations Development Programme, World Wildlife Fund, National Wildlife Federation, Women’s Environment Development Organization, and the League of Women Voters
• collaborated with Earth Day organizers to raise awareness of non-polluting energy sources to meet world energy needs
• helped the Southern Utah Wilderness Alliance create the 2-million acre Grand Staircase-Escalante National Monument during the Clinton Administration.
She has written for Good Housekeeping, The Washington Post, Family Circle, Self, Christian Science Monitor, Ladies Home Journal, Reader’s Digest, First for Women, Baltimore Sun, Country Living, and MoveOn’s 50 Ways to Love Your Country, among others. She is also the author of Enough is Enough! The Hellraiser's Guide to Community Activism: How to Organize a Successful Campaign for Change.
Diane earned a Master's Degree from the School of Natural Resources and Environment at the University of Michigan. She is vice-chair of the board of directors for the Alaska Wilderness League, where she is part of the team working to protect America’s Arctic National Wildlife Refuge from oil drilling. She lives with her family in the Washington, DC metropolitan area in the energy-efficient home she helped design and build mo
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