Adam Toren

ideablob.com Guest Advisor

 What:         Adam Toren, co-founder of YoungEntrepreneur.com, a Web site that assists entrepreneurs with starting, managing and expanding successful business ventures, is serving as ideablob.com’s featured guest advisor for the week of June 16, 2008.

Ideablob.com is a vibrant and active community where small business owners and entrepreneurs are sharing business ideas in exchange for feedback, advice and votes from the community. Advanta, one of the nation’s largest credit card issuers (through Advanta Bank Corp.) in the small business market, awards a $10,000 monthly prize to the best eligible idea, as determined by the votes of the ideablob community.

Who:         Adam Toren offers the ideablob community expertise on a variety of business practices, including marketing, business development, entrepreneurial emergence, entrepreneurial strategy management, business growth techniques, innovation and new venture creation. He also has extensive experience in strategic marketing, advertising, public relations, small business research, international business and business planning.

                  One of Toren's specialties is improving profitability of under-performing businesses with a unique "bottom line" program.

                  He and his brother Matthew own and operate a successful publishing company and several online companies.

Why:         This week Toren can provide instruction in management concepts and finance to emerging and distressed small businesses covering all phases of operations.

                  This is a unique opportunity for business owners and entrepreneurs to pose serious business questions to a seasoned professional. And it’s just one example of the innovative ways that ideablob and Advanta are helping small business owners and entrepreneurs realize their dreams.

Where:      www.ideablob.com

When:       The week of June 16, 2008

Contact:   David Goodman                                                     Jennifer Sherlock

                  Vice President, Communications                            PR Manager

                  Advanta                                                                  Advanta

                  215-444-5073                                                         215-444-5592

                  dgoodman@advanta.com                                       jsherlock@advanta.com

There is no purchase necessary to enter the ideablob.com contest. Contest began on 9/24/07 at 12:00:00 am CT and ends on 9/30/08 at 11:59:59 pm CT. Open to legal residents of the 50 U.S. states and D.C. who are of the legal age of majority in their state of residence at the time of entry. Void where prohibited. Official Rules are available online at www.ideablob.com. Sponsored by Advanta Bank Corp., PO Box 30715, Salt Lake City, UT 84130-0715. Ideablob and ideablob.com are registered service marks of Advanta Bank Corp.