Boston Hat Trick!

Alex Eaves' idea to expand his skateboard company has won ideablob's $10,000 prize for the month of May. Eaves will use the funds to promote his company's "ReUse" products and the importance of being environmentally conscious.

SPRING HOUSE, Penn., (June 10, 2008) — Advanta Corp. (NASDAQ: ADVNB; ADVNA) announced today that Alex Eaves of Norwell, Mass. is the May winner of ideablob.com's monthly contest for the best small business idea, as voted on by the ideablob community.

Eaves’ company, STAY VOCAL, began as a skateboard company focused on producing positive messages about social and environmental awareness. The company recently transitioned to focus solely on its line of ReUse products, which include clothing and accessories made from used materials, as well as being a source of information about music, news and events.

“With natural resources diminishing, and so much 'stuff' already available, it’s imperative that people learn to reuse more,” said Eaves. "With this award from ideablob.com, STAY VOCAL can expand and I can bring the ReUse line of products to new customers."

Eaves plans to use the award money to revamp the STAY VOCAL Web site to make it focus more on ReUse products, and to inform people how to be more environmentally conscious in their daily lives.

“Boston has become a leading hub in the social entrepreneurship movement, with three social entrepreneurs from Boston winning the ideablob contest," said Ami Kassar, Advanta’s Chief Innovation Officer.

Previous winners from the Boston area include John Studer and his idea to expand his sweatshop-free clothing company, No Sweat Apparel, and Naomi Bar-Yam and her idea for the Mother's Milk Bank of New England, an organization serving babies, hospitals and families throughout New England.

Because Eaves is an Advanta Business Cards customer, he is eligible to receive 1,000,000 rewards points on his Advanta BusinessCard (or the $10,000 cash alternative) in addition to the $10,000 monthly contest prize. Advanta will present Eaves, who chose the cash alternative, with his $20,000 award at a special event later this month in Boston.

Ideablob.com is an active community where small business owners and entrepreneurs are sharing business ideas and receiving feedback, advice and support from the community. Experts from various industries take part in the ideablob discussions and offer their input on how burgeoning entrepreneurs can capitalize on their ideas.

Advanta, one of the nation’s largest credit card issuers (through Advanta Bank Corp.) in the small business market, awards a $10,000 monthly prize to the best eligible idea, as determined by the votes of the ideablob community. In recent months, Advanta has awarded the monthly prize to software developers, non-profit leaders and several social entrepreneurs.

To review the ideas submitted by past ideablob winners, please visit www.ideablob.com.

There is no purchase necessary to enter the ideablob.com^® Contest. Contest began on 9/24/07 at 12:00:00 am CT and ends on 9/30/08 at 11:59:59 pm CT. Open to legal residents of the 50 U.S. states and D.C. who are of the legal age of majority in their state of residence at the time of entry. Void where prohibited. To be eligible for the rewards points portion of the prize, you must have an Advanta BusinessCard Account in good standing. All awarded points are subject to the Advanta Business Rewards Program Rules. Residents of AZ, MD, NJ, ND, TN and VT are not eligible for rewards points portion of the prize. Official Rules are available online at www.ideablob.com. Sponsored by Advanta Bank Corp., PO Box 30715, Salt Lake City, UT 84130-0715. Ideablob and ideablob.com are registered service marks owned by Advanta Bank Corp.

About Advanta
Advanta is one of the nation’s largest credit card issuers (through Advanta Bank Corp.) in the small business market today. Advanta’s exclusive focus on this market, as well as its size, experience and commitment to developing meaningful product offerings and a high level of service tailored to the needs of small businesses, differentiates the company from other issuers. Founded in 1951, Advanta has long been an innovator in developing and introducing many of the marketing techniques that are common in the financial services industry today. Learn more about Advanta at www.advanta.com.

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08/17

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