November 2007 Press Release
Founder of Philadelphia Charity Wins National ideablob.com* Contest for Best Small Business Idea
ideablob.com community votes Marci Schankweiler's idea to buy a retreat home for cancer patients and their families as November's best business idea.
Spring House, PA (December 17, 2007) - Advanta Corp. (NASDAQ: ADVNB; ADVNA) today announced that Marci Bossow Schankweiler of North Wales, PA has been named November's ideablob.com monthly contest winner for the best business idea, as voted on by the ideablob community. In addition to the $10,000 contest prize, she is eligible to receive 1,000,000 rewards points on her Advanta BusinessCard*.
Schankweiler is President and founder of Crossing the Finish Line (CFL), a Blue Bell, PA-based non-profit organization that provides excursions for young adult cancer patients and their families. Schankweiler founded CFL after her first husband passed away from cancer at the age of 30. She plans to use the prize money to help fund a home for cancer patients near Orlando, FL.
Schankweiler is the first Advanta Business Cards customer to win the monthly ideablob contest, which is open to small business owners and entrepreneurs. As a result, she is eligible to receive 1,000,000 rewards points on her Advanta BusinessCard in addition to the $10,000 monthly contest prize.
Ideablob.com is a vibrant and active community where small business owners and entrepreneurs are sharing business ideas in exchange for feedback, advice and votes from the community. Advanta, one of the nation's largest credit card issuers (through Advanta Bank Corp.) in the small business market, awards a $10,000 monthly prize to the best idea, as determined by the voting.
"We are thrilled that the ideablob community picked a non-profit as this month's winner," said Ami Kassar, Advanta's Chief Innovation Officer. "There are more than 1.5 million non-profit organizations in the United States, most of which are small and face the same daily struggles for survival as millions of small businesses."
"We've been talking about securing a home near Orlando for a while and when I heard about ideablob.com I thought I'd put the idea out there," explains Schankweiler. "There's such a demand to provide young patients a respite from the traumas associated with cancer. Thanks to the support of the ideablob community, we now have the money to provide additional assistance."
For more information, please visit www.ideablob.com.
There is no purchase necessary to enter the ideablob.com contest. Contest began on 9/24/07 at 12:00:00 am CT and ends on 3/31/08 at 11:59:59 pm CT. Open to legal residents of the 50 U.S. states and D.C. who are of the legal age of majority in their state of residence at the time of entry. Void where prohibited. To be eligible for the rewards points portion of the prize, you must have an Advanta BusinessCard account in good standing. All awarded points are subject to the Advanta Business Rewards Program Rules. Residents of AZ, MD, NJ, ND, TN and VT are not eligible for the rewards points portion of the prize. Official Rules are available online at http://www.ideablob.com/. Sponsored by Advanta Bank Corp, PO Box 30715, Salt Lake City, UT 84130-0715.
* ideablob.com and ideablob are service marks owned by Advanta Bank Corp. Eligible Advanta BusinessCard customers may choose to receive 1,000,000 rewards points on their Advanta BusinessCard or the cash alternative.
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About Advanta
Advanta is one of the nation's largest credit card issuers (through Advanta Bank Corp.) in the small business market today. Advanta's exclusive focus on this market, as well as its size, experience and commitment to developing meaningful product offerings and a high level of service tailored to the needs of small businesses, differentiate the company from other issuers. Founded in 1951, Advanta has long been an innovator in developing and introducing many of the marketing techniques that are common in the financial services industry today. Learn more about Advanta at https://mail.navisite.com/exchweb/bin/redir.asp?URL=http://www.advanta.com/.
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07/26
Media Contacts
Advanta Corp.
David M. Goodman
Director, Communications
215-444-5073
dgoodman@advanta.com
Allison Clark
ideablob Public Relations
847-921-7417
allison@inktankpr.com
Matthew Vlahos
ideablob Public Relations
267-402-2001
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