Connect Shoppers With Their Online Profiles

Connect Shoppers With Their Online Profiles

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Idea Description

Retailers should link shoppers with their online profiles (via the rewards card). For example: When a shopper walks into a grocery store, they scan their rewards card and are treated to a more personalized shopping experience. There are many things that you can do with this, like having coupons printed based on specific needs (diet, health, budget). After they shop they should be able to log into the website and see recipes based on the items just purchased. The infrastructure is in place for most stores that offer rewards cards. Connecting profiles to the current infrastructure is all that's necessary.

What will you do if you win $10,000 for this idea?

First step: Design a proof of concept website.

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