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  Q1: Do you think you have perio disease? Do you go to the dentist every 3 or 6 months and why not more Do you feel you or an insurance company is responsible for your health Do you have sensitive grooves on the sides of your teeth from over brushing Does your dentist use a Sandblasing technique to clean your teeth Did you already know about how your oral hygiene effects your total body health and success (3 pieces of advice)

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  by slinky67 

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  11.24.08 | 04:05 PM

  Wow looks as though you are off to a rip roaring start with your new product idea. The website looks really good and having various major dental associations approve this product will only help you in the long run.
  Many of the questions you wrote above seem like good probing and introducing sales questions that you could use for a sales pitch to a customer. Speaking of that, is there anything you have circulating right now for promotional purposes?
  There are many marketing materials that can be used in order to break into and advertise in the dental industry. trade magazines as well as other dental industry reading materials both online and offline could be used. Some examples of this would include:
  http://www.dentistry2000.com/dentaljournals/-this is probably the biggest inventory I have found.
  http://www.ada.org/prof/resources/pubs/advertising/media_adanews.asp--
  alot of times the american dental association will do press right ups on the product, perhaps you could get yours featured since it has already gone through the approval process by them.
  …more>Remember through journals like these you are trying to reach dentist primarily not the customer. However, if you do it is an added plus.

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  by elDuse2543 

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  11.21.08 | 10:02 PM

  So I checked the website, and noticed that it would cost close to $300 to get set up. How are you going to convince the average person that dropping $300 on your machine is better than a $5 dollar toothbrush and $3 dollar floss? You really need to convince the end user of the necessity of your product.

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  by colbron1 

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  11.21.08 | 08:38 PM

  No I don't believe that I have periodontal disease. I go to the dentist about twice a year if I am lucky now a days. I guess it is because I never really thought that I needed to go more than twice a year to see if there is something wrong with my teeth. Just as long as I keep up with brushing and take not of any sudden changes in feeling and color of my teeth and gums.
  I don't have sensitive grooves on the sides of my teeth from over brushing, though my teeth can get sensitive to hot and cold sometimes. I am not sure if I understand what the sandblasting technique of brushing is, but I know that the toothpaste they use feels like sand. And I had no idea that oral hygiene effects the rest of your body's health.
  
  So as far as I understand it, this product is essentially the same thing that my dentist uses to brush my teeth, but instead of an industrial unit, it is a personal home unit. If that is correct, then you need to go about making this available to the public. I saw your website and it looked pretty credible, so why don't you start advertising to those ind…moreividuals that really care about their teeth?
  Here is a company that can help you make your TV commercial advertisements for this product:
  http://www.vistamax.com/

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  What advice do you have to help me grow my idea?
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  by slinky67 

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  11.24.08 | 04:17 PM

  As I researched some more on the different marketing avenues you could take your product down, another idea might be to start building relationship with different dentists offices both locally and regionally to see if they would have any interest in your product for purchase from their customers. However, this an extreme case by case basis. It might be a good idea to start developing an actual supplier/re-seller brochure that would have all the necessary financial information including your projected market share, expected profits, and estimated returns.
  This would also be a good idea because your product is so new to the market and because it will reassure the dentist that your product will sell.In addition to this, you may want to have on hand some different marketing materials that the dentist could have on hand to promote the product to the customer. This would mostly likely include informational brochures as well as point of purchase display items--again it is up to you.
  However the main point of focus will be recognizing your competition and knowing how to beat them …morein the eyes of your customer.
  here are some different products that could cause you some trouble:
  http://www.dentist.net/clean-toothbrush.asp
  http://www.ecvv.com/product/vp745730/China-Automatic-Tooth-Cleaner-Vacuum-Tooth-Brush.html
  http://www.oralbpulsonic.com/en-US/products/pulsonic/?gclid=COCfhYTsjpcCFQudnAodX1I9_Q
  even though many of them are not exact comparisons that are still supplementary products.

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  by southpark13 

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  11.23.08 | 09:15 PM

  This is how many commodities are taken to market, first in the professional market and then mass marketed for the everyday consumer. As far as marketing, its important to look into your competitors and its also important to be creative. Its important to look into branding as well. Here are some dental branding links that can help you out.
  
  http://www.nicheagency.com/
  http://www.dentalfreeway.com/branding/practice-branding.html
  
  I think you could also benefit, if you are having trouble, licensing your product to a larger dental marketer with the resources already established to create a real market buzz. Good luck!

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  by mgittens 

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  11.22.08 | 07:01 AM

  I just voted for you...You need to get your friends and relatives interested so you can get in the top 8. People say I brush my teeth way too often.

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  by colbron1 

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  11.21.08 | 08:51 PM

  Though, I understand that filming a commercial and airing it on television can be a bit pricey and I know that you must have spent a ton of money on the development of this product, you should try and look into the more affordable online advertisements.
  
  Ever since teeth whitening craze hit out country a few years ago, people have become more and more worried and concerned about there teeth. And as you know, there are those who are some-what obsessed with keeping their teeth clean. These people visit various dental websites, whitening sites and forums discussing these sort of subjects. Here are a few different places that you might contact in order to set up some sort of advertising campaign with them:
  http://www.ada.org/public/topics/cleaning.asp
  http://kidshealth.org/kid/stay_healthy/body/teeth.html
  http://dentalqna.com/?gclid=CLC0tNnjh5cCFQGbnAodSTzg-w

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