Defense Spray

We are developing a self-defense spray with young urban women as our target market group. The spray works as a pepper spray and will blind the attacker, with one big difference – it also colors the perpetrator red.

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Idea Description

Introduction
We are developing a self-defense spray with young urban women as our target market group. The spray works as a pepper spray and will blind the attacker, with one big difference – it also colors the perpetrator red. The color cannot be washed off and the attacker will remain colored for several days. Our primary aim is to make our customers feel safe by using a non-lethal self defense product which disables the attacker long enough to get away and the second one is to make it a lot easier to identify the attacker.
Every year in the US, more than 90,000 forcible rapes occurs, and the FBI estimates that about 40 % of violent crime is not even reported. With numbers like these i

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