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  Q1: Do you have any ideas on how we can improve our educational campaign? Any ideas which can impact youth quickly and hit close to home? (20 pieces of advice)

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  by vickilynnhughes 

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  12.18.08 | 04:52 PM

  Hi Im victoria,
  At my school , myers park high school in charlotte, some clubs sell reusable, nalgene like bottles. They encourage students to use them in place of plastic water bottles. You could sell the bottles at the concerts with something printed on them such as: "warp tour 2009 going green". With their purchase they could have free refills on water or soda?, and a reusable water bottle to take home as a souvenir to continue going green after the show. Good luck on this initiative! ill be at the concert in july

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  by alopez 

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  12.01.08 | 01:21 AM

  Hi my name is Andrew Lopez I love warped tour I have gone or have been apart of warped tour for the past 5 years. I am a big into the ideas of "going green" and I really love what you have done by shrinking warped footprint. One idea I did have is having recycling post where kids can actually go to recycle their bottles and cans and in return for them recycling the booth will offer them free refills for water bottles. I think this can be used as a great incentive for people to come to the booth where information and education about recycling and other causes can be made aware to them. This is just a idea that might work but if there is anything I can do personally to help with this cause please let me know

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  by blink182rocks4 

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  11.30.08 | 09:13 PM

  I think you should get more big bands supporting this like AVA.
  Kids get influenced easily. Maybe throw some ice out onto the crowd during the shows to keep them hydrated instead of them going out to buy water bottles and just throwing them on the floor.
  Have a volunteer group to help clean up afterwards I know a lot of people would like to do this. I've volunteered doing things like picking up trash around town, trust me a lot of people are willing to do this.
  Maybe try giving away cds. Like say they bring their recycled things in and if they have a certain amount they get a free cd or something. Just a thought.
  Idk, but the best way to really make this huge is for big band support.

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  by gloriabell 

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  11.27.08 | 03:21 PM

  The more the artists who are part of the tour promote your idea, the quicker you are going to reach the young people. If you can develop a program that exchanges schwag from the artists for recycling efforts or other actions on the part of the young people, it could be a good incentive to start positive actions that should develop into good habits. One of the best parts of working with young people is the ease and accessibility of word of mouth advertising. Kids are vocal and connected today. Any efforts at improving on your educational campaign should include providing positive experiences that will resonate throughout the youth community.

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  by thephilosopher 

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  11.26.08 | 10:42 PM

  I would suggest coming up with some sort of way to keep the kids connected to your Initiative after they attend the festival. It is really easy to get kids interested and excited about the work you are doing but you need to have some way to keep the kids thinking about the environment. They need to have constant reinforcement to keep them involved. Have you thought about using myspace or facebook that could be filled with info on your initiative and possibly some PSAs from artist that were on tour. You could also release a compilation CD to raise money for environmental work. These could just be a couple things that you could do to keep awareness up during the months that the tour is not happening.

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  by lilyclare715 

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  11.25.08 | 06:57 PM

  I think tht impressing the importance of comunity gradens and localizing foods and products is key to improving our environment and ensuring that we can continue to enjoy things like music fetivals. Maybe you could demonstrate the enormous carbon footprint we're leaving on the earth by outsourcing all of our production. For example you could give examples of simple products that we use/buy everyday like bottled water, a can of soda, or even a grocery store salad and explain how each item involves an imense ammount of production and transportation that uses unthinkable amounts of non-renewable energy sources at every step.

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  by lgreene 

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  11.25.08 | 12:04 PM

  In your touring have you considered doing regionally targeted tours using popular local independent artists. You could also have it where on the day of the concert you have a large number of volunteers help set up the stage and other necessary booths and let them see first hand how your eco-initiatives benefit the environment. This will create awareness on both the eco-friendly tools you are using and an inside track on what the music industry's touring is all about.

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  by yankeenation08 

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  11.23.08 | 06:29 PM

  It sounds like you are aiming to educate young people that are fans of the warped tour about being ecologically conscious. Since that is your target market it seems smart to reach out to them where you know a large number of them will be at once:
  
  1. At stops on the warped tour
  2. On websites of artists on the warped tour
  3. Inside CD's of artists on the warped tour
  
  At venues you could show the youth attending actual examples and demonstrations of things that are more environmentally friendly and ways the can conserve energy at home. These might be things that their parents are already telling them but the message might be given more weight if it comes from bands whom they get their idea of cool and hip from.
  Many companies pay big money to get endorsements from celebrities that their target market will pay more attention to, you could just include it as part of the warped tour to be supportive and active for the warped eco initiative.

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  by lolchoff 

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  11.22.08 | 10:25 AM

  All food concessions should use REAL PLATES and cups, not disposables. The Winnipeg Folk Festival in Winnipeg Canada has done this for years.
  
  Here's how it works: You buy your food and pay a $2 deposit for the plate. When you return the plate you get your $2 back. All beverages are served in reusable 12 oz plastic festival cups. (People collect them.) To buy a beverage, you must first spend something like $5-7 for the cup. But you can reuse it throughout the 4 days of the festival, and bring it back the following year.
  
  That's my idea. Thanks!

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  by snowrider247 

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  11.19.08 | 03:18 PM

  do you plan on getting Vans themselves involved.

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  by bikemech3 

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  11.18.08 | 12:37 PM

  Get the band s more involved. Dont limit yourself to just the smaller bands on the tour. You could get the Bands to record PSAs as Guerilla mentioned, but also see if the would come and maybe speak to a group of kids about taking care of the environment. you could have seminars that would feature the members of certain bands. Kids at that age are very impressionable and I believe that hearing the importance of being environmentally conscious from some of their "heroes" would have a very lasting impact. I also believe that you could continue this through youtube videos and other web outlets.

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  by guerrillaRed 

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  11.14.08 | 10:15 PM

  Get some of the smaller acts that have been on warped tour to record homemade video PSA's.
  
  Get the machine going, attack each group BAND BY BAND. Have them simply post it on their myspace, youtubes, etc. Get the social networks buzzing with the message.
  
  Add that in with the message that other have been adding here (buying habits, visual waste, etc).

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  by vegandave 

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  11.13.08 | 07:48 PM

  Expand beyong just global warming and recycling. Include buying habits as a major part of the education. Promote veganism more, educate about buying recycled, not buying rainforest woods, buying re-used or hemp clothing, that kind of thing.

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  by michaelcompton 

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  11.12.08 | 02:42 PM

  My advise be for you to have a pupular major act put on a "educational music fest" in every major area in the country (L.A, Austin, Chicago, St.Louis,New York,Miami,Memphis,Atlanta,Seattle, Philedelphia,Phoenix,Denver,and Pittsburg) Use a major act to headline(u2,Counting Crowes,Angels and Airwaves,etc) with a few more popular bands(Third Eye Blind,Beck,Death Cab For Cutie, etc) that have a point of view. Make it more than just a movement but a Celebration about the future.(Have meet and greets, games, competitions, local artists, food and drink, speeches, and have it be constant with a never ending like feelikng) Have a donation fund started. Create a wild music commercial. Do something tottaly unexpected.Have Give Aways. Most importaantly, choose wise artists for the music eduction fest. Thats what I believe would work.

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  by sparkiecrothers 

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  11.12.08 | 07:16 AM

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  by greenlawn86 

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  11.10.08 | 11:41 AM

  Canoefeet has an interesting idea. Perhaps if people could see how disgusting their waste really is, they would be more likely to act appropriately. Many times we are simply unaware of the magnitude of our waste. I think that finding either a way to visually display this is a great idea, whether it is created throughout the day or it is a traveling display.
  
  You should consider getting an act to be the tour's endorser of your project. A high profile lead singer for a favorite band has incredible influence over the crowd, especially among a young and impressionable crowd such as the Warped Tour. I would network and find some allies already participating in the tour. Overall, I think this is a great idea and that you should do some research on others doing some of the same things.
  
  http://www.takepart.com/
  

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  by canoefeet2008 

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  11.10.08 | 12:25 AM

  Perhaps you could visually demonstrate food waste by strategically placing clear plastic garbage bins in places. People sometimes need a strong visual argument to get the point across.

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  by ken2012 

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  11.04.08 | 09:28 AM

  I would like to see a stronger message of service to the local community taught to the Warp Tour volunteers. It is a nice day to go out and volunteer at the show but other than a great memory the volunteers don't take much out into their communities. The Tour could add a service to the community component to the orientation and maybe a follow up at the end of the day tear down and debrief. Some service ideas could be local groups to volunteer with, national organizations that could help locally and education on the small things we can do every day to make changes in our communities or lower the impact our daily living makes. The cost would be in the time to develop a teaching strategy that works and is flexible enough to reach most volunteers. Resources could be on line to keep paper waste down. I am sure that it has already been developed by someone and could be refined to fit the Warp Tour model. The cost would just be in time and research. The benefit could be that the Warp Tour would make lasting changes in the people it touches and the communities it visits.

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  by pandora442 

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  10.29.08 | 12:32 AM

  Your on the right track with the blog. Having a strong communication vehicle in which people can come into and chat and comment about what you are doing can give a more accurate view as to what direction your organization needs to take.
  
  To build the educational element of your campaign I would say make your website as easy to read and navigate as possible. This would also mean including your brand mantra or central ideal on the main page.
  
  Testimonials videos, community announcements, charity drives, Q& A events Video sites like youtube could also be a good way to build and organization and generation a good amount of buzz. Creating support pages on myspace and face book are another option.

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  by daisy_daze 

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  10.26.08 | 09:13 PM

  Visual representations tend to work sometimes, that and things that hit them right where it hurts. Wallets can be a sore spot for some people. Showing alternatives is one way, such as with certain sustainable aspects. Take driving for example, showing the economic value of carpooling and portraying it as fun and cheaper is better than as "more sustainable."
  
  The same thing with things that cause waste. Some people don't realize that batteries release toxins because they just don't know where to recycle them. Water bottles seem more convenient, but they can be a major drain on the wallet, especially with vending machine prices on the rise. After a month, a nice reusable bottle already starts saving you money, such as with examples for what that money could buy (such as on month #2, it would pay for their ticket to Warped Tour.)
  
  The hard part is that some people just don't care.

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