Health Insurance Warranty for Laid Off Workers

Millions of workers fear the loss of health insurance if they lose their job and group coverage. All workers are eligible for COBRA insurance (continued coverage at full price group rates - a government mandate). This warranty will pay the premiums for a defined period of time.

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Idea Description

Millions of older workers fear losing their jobs due to a layoff in these uncertain economic times. A big concern is the loss of their group health coverage. These workers are eligible for continued coverage from their group insurance, but only if they also pay the part of the premium that the company traditionally pays. This causes the cost of their health insurance to skyrocket! They can't afford it, even if available. By sharing the risk with other workers through a warranty program, these premiums could be paid by an outside party for a defined period of time, allowing millions of temporarily uninsured to continue their coverage for themselves and family. Nothing like this on market.

What will you do if you win $10,000 for this idea?

I would use the money to do research on market size, product scope, and product development. I have been in marketing for many years, I can create a compelling proposal with additional research on market needs and product specs.

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