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  Q1: Should we sell this product/service by ourselves or sell it through a different company such as Comcast? (5 pieces of advice)

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  by mountainmann 

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  11.21.08 | 08:58 PM

  I don't know how cable works, but to make it work it may have to be hooked up to a cable companies equipment or a satellite companies stuff. You may have to work with these companies to make it compatible. You could even get them to sell it as a package, or even just incorporate the technology into their already existing on demand programming.

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  by snowrider247 

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  11.21.08 | 01:40 PM

  I think you should market it through a Cable provider or Netflicks. Netflicks has a large customer base that you could tap into.

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  by greenlawn86 

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  11.18.08 | 03:55 PM

  Your most difficult problem will probably be licensing with movie companies who make boat loads of money at the ticket booth for each new release. Typically a movie company will take home 90% of ticket sales on the first week, 80% on the second week, 70% on the third week, and so on, leaving very little percentage of sales to the theater (which explains the exorbitant price of concessions). You are going to have to show that movie comapanies can in fact make more money by licensing their product to your company.
  
  I think that your marketing approach to these companies should be that you are expanding the market. What you should attempt to show is that this will not decrease ticket sales, but will in face allow those who would never go to the movie theater normally to still pay for watching a new release at their home.
  
  Here are some links to some information concerning licensing in terms of movies.
  
  http://www.movlic.com/
  http://www.realmusic.com/realmusic_licensing.html
  

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  by ripley117 

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  11.17.08 | 06:31 PM

  If you were going to do something like this might I suggest trying it as an online service first, before implementing the theater box. Maybe that could be the name of the online business itself. Think about it? You could offer the same quality of service but form an online perspective to save cost on production and distribution of the actual boxes. Plus not to mention the insurance fees involved with doing something like that for stolen or lost boxes.
  Of course I'm not sure of the actual transfer rate between film to computer, but since everything is digitally rendered now a days anyway, I really don't think it matters.
  Now if your idea, with some successful marketing behind it, started to grow then I might could see the possibility of actually launching a service like this . However, the amount of money that the tv companies would be to pay to the production companies would be astronomical.
  If you could some how charge a family of four the same price for unlimited viewing from a certain time period at 7 or 8 dollars a head then the studios have recouped their money.

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  by jase128 

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  10.14.08 | 06:15 PM

  I think that everyone wishes that they could watch movies that are currently in theaters in the comfort of their own home. But unfortunately I believe there are legal issues that prevent cable companies from developing this technology.
  
  I am pretty sure that the reason why we haven't already seen a legal version of this is because film companies have it set up so that only movie theaters are legally allowed to show these films. The reason why is because they want your money. Anywhere from 70-80% of box office ticket sales goes right back to the film companies. There would be no way for the film companies to be able to keep track of how many people saw the movie if everyone was watching it at home because anywhere from 1-15 people could be watching a movie from one tv set. This way the film companies would definitely be loosing money.
  
  But there is that period of a few months where a movie is out of theaters but has yet to come out on DVD. That is the time period of a films life cycle that I would suggest trying to be a part of. You could keep everything th…moree same, and team up with comcast so that people can watch these movies before the come out to rent/buy. This would allow you, comcast, and the movie studios to make money. Because obviously those movies aren't making any money during those months that they are out of theaters, so why wouldn't they go with this idea?

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  Q2: Does anyone have any other advice? (6 pieces of advice)

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  by pacificsailer 

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  11.30.08 | 07:57 PM

  There are some very specific logistical problems you face in order to make this idea a reality and they each have respective areas and businesses that you can research to determine how to make this happen.
  
  To begin with, you obviously need what the theaters have, a contract with major studios to play their movies for a fee to paying customers. In addition to searching for industry literature related to theaters and movie studios, you might find the data and contact info on this page helpful in getting your research started (don't be afraid to send e-mails, make phone calls, and ask questions!):
  
  http://www.filmjournal.com/filmjournal/industry-guides/index.jsp
  
  Having determined how to go about this task, you then have to figure out how to actually get the movie to the customer's TV. I'd definitely be asking around and doing research into various cable companies and more specifically into Pay-Per-View programming, how it works, and how you could duplicate its success (or build on it by procuring contracts from them as well as major movie studios).

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  by mountainmann 

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  11.21.08 | 08:56 PM

  I think you need to make sure you focus on the savings movie enthusiasts will save on gas and concessions. I think there are a lot of people who go to the movies for the movie experience, so you will have to convince them that this has benefits that outweigh the movies.

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  by bikemech3 

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  11.18.08 | 01:54 AM

  I think this idea , like others have said has a lot of potential with the rise in the number of people by the large high-def televisions. There are just a couple of areas that you may run into some trouble if you don't do your research. the first question i have is, what is the cost of licensing one of the large blockbuster films? Would you have to go through the the theatre company, studio, or distribution company. I am not sure of the process a studio goes in getting their movie to the public but I'm sure you would have to provide some sort of benefit to the studio in order for them to release the movie in two separate venues. Secondly, with the economy in a decline the first thing that usually goes in a family's and individual's budget is extra entertainment and so you will have to find away to keep this affordable. I wouldn't think of this as a setback but as a way you could maybe replace movie theatre as the number one venue for new movie releases.

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  by elDuse2543 

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  11.17.08 | 09:55 PM

  First, certain on-demand movie services offer this for certain movies currently in theaters. Second, you would meet serious resistance from movie theaters. Third, it would have to be priced at a level beneficial to movie distributors and production companies.

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  by business_sense247 

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  11.17.08 | 09:41 PM

  I think that if you were able to actually get this project running, there would be huge demand for it. With so many people owning high-def, 54" flat screens these days, they wouldn't be missing out on much by not going to the theater. However, you may have noticed that ticket prices have been steadily rising for the last several years. The reason for this might be because so many people have found access, whether legal or illegal, to movies either currently playing in theaters or just released, in the comfort of their own homes. But in reality, it isn't through ticket sales that movie companies generate the majority of their revenue; its concessions. One normal large bag of popcorn at the theater costs around 2 or 3 cents to make, but they sell it at around $7. This is where the movie companies are getting their cash. So unfortunately, I don't think the incentive would be there for movie companies to allow consumers to access their movies at home, unless the price of accessing those movies was pretty high. And I don't think that people would be willing to pay a whole lot…more more than theater tickets just to watch movies at home.
  
  But, like I said, if you can figure out a way to make this attractive to both movie companies and consumers, I think there would be a huge market. I know I would use Theater Box!

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  by ripley117 

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  11.17.08 | 06:23 PM

  Humm interesting idea. Although your idea greatly benefits the customer is ways of cost is equally could take away the experience aspect of movie going. Additionally, major motion pictures take anywhere from 70 million to 300 million to make. Those movies have to have the ticket sales from movie theaters around the country in order for the producers actors movie lots film companies etc to stay in business.
  However please do not fell as though I am trying to shoot your idea into the ground. All i am saying it if you are going to offer benefits to the consumer to will have to offer the same for the movie companies and actors as well.
  Here's a good site I found that actually walks you through some of the steps of even making a low budget film
  http://www.soyouwanna.com/site/syws/makemovie/makemovie.html
  So although I think a theater box would be a truly awesome Idea, I'm not sure exactly if it would offer enough benefits to the other side.

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• Advise

  What advice do you have to help me grow my idea?
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  by ripley117 

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  11.17.08 | 07:03 PM

  Again I would try to see if there would be a way to offer your product through a large tv distributor like comcast or direct tv. This may provide a huge financial outlet for you to do exactly what you are wanting and to realize the true potential of your idea. however, you would (through comcast have to charge a premium for an idea such as this one)
  contact
  http://www.comcast.com/Corporate/Customers/contactus/ContactUs.html
  http://www.directv.com/DTVAPP/global/secondaryIndex.jsp?assetId=1400007
  
  But be warned by these
  http://www.ripoffreport.com/reports/0/261/RipOff0261863.htm
  http://www.ripoffreport.com/reports/0/121/RipOff0121467.htm
  Bad press could really dapen the effects of your idea so be aware of what is going on with your suppliers.
  
  I would also start to think about how the implementing of your idea would effect the service of other supplier offering like on demand. It could phase it out since the audience would have already seen the movie.
  Studying the studio income of dvd video to theater release both long and short te…morerm might give you a better idea as to how you should go about solving this one.

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