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  Q1: HOW WILL THE REVIEW PROCESS WORK? ** Designers will submit products for consideration, at which point they'll be forwarded on to one of our "beauties" (independent, unbiased reviewers in a range of sizes). Each item will be worn for a full day, washed, and then rated on very specific criteria. ** (1 pieces of advice)

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  by Dan_Mack 

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  09.11.08 | 11:36 PM

  I would go so far as to consider, at the cost of extra overhead and bandwith, a special motivation for "registered" users, etc., featuring a good-quality video component where specific items can be modeled in real-space, by real women. Using real, accessible women instead of supermodels would be a huge statement as well, and could increase the comfort a customer has with a potential product. Age verification might be required for racier items. And it doesn't hurt the business model to have male shoppers, even if they're trolling, hitting the site to see **** models in lingerie. It may sound risque, but more hits = more validation to your advertising base, and all those eyes, sticky or otherwise, see both your products and your advertisers, which means word-of-mouth potential even from non-buyers. Besides, guys are very visual, and we buy for girlfriends and wives based on a different set of criteria than you all do for yourselves. Consider. :^)

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  Q2: HOW WILL USERS BE ABLE TO ACT ON WHAT THEY READ? ** Each review will feature four buttons: 1.) "Buy It Now" will link directly to an external online retailer that sells that particular product. 2.) "Try It On" will provide a list of retailers, by zip code, that carry the brand in store. 2.) "Wish List It" will allow registered userS to add an item to a list they can share with spouses, boyfriends, bachelorette party attendees, etc. 3.) "Send To A Friend" will enable users to pass item links along via email. ** (0 pieces of advice)

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  Q3: WHAT IS THE REVENUE MODEL? ** Revenues will be based on: 1.) Agreements with affiliate retailers (for both click-throughs and purchases). 2.) Paid purchase of logos, manufacturer website links, and/or product descriptions provided by the designers (clearly marked as such on the review pages). 3.) Sponsored opt-in email blasts, RSS feeds, and forums. ** (1 pieces of advice)

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  by Dan_Mack 

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  09.11.08 | 11:42 PM

  Since you are basically brokering product, and not selling your own designs, you might have room for an elite user-subscription option. Like an IBO Club membership, where, for a very small fee, subscribers might get access to certain designs first, perhaps get free stuff from time to time, or win items by drawing. Other options and features could entice users to choose this option, like discounts, video interviews with designers, reports from trade shows, and such. I would only suggest adding such functionality if your original idea draws a healthy user base, and the idea seems to be taking off. Maybe not a perfect fit, but a possible profit center for consideration.

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  by thejenn 

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  10.13.08 | 12:29 PM

  Love this idea. As someone who knows the frustrations of trying to shop for these things when I have two small children, I'd love a site like this. Bras and sports bras especially are two things that you simply must have input on from people who have worn them. I would hope there would also be space for members of the site to submit user reviews, like you might at Amazon.com or Zappos.
  
  Might be nice to tie this in with some type of blog or to offer a secondary revenue model for other bloggers that wish to link to products or reviews on your site and encourage purchases as a secondary affiliate.

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  by alyeska 

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  09.18.08 | 08:37 PM

  With so many different designers of intimates, how can you effiecently and realistically sample them all and report your findings to the consumer in a timely fashion ? You can't. What if you followed a system like "Consumer Reports" does for the Auto industry ? You select and review all the brands in the Country or the top 10 brands or the 5 most common etc and then add to it a couple of "imports" that offer something the local brands do not. For example, in the USA Auto industry there are the "Big Three" plus Lincoln, GMC, Mercury etc AND imports like toyota, nissan, mercedes, bmw, volkswagon etc. This way your report shows loyalty to the "Home" brands and introduces imports. Now you could do this for each Country and just repeat the process. For example, in Germany you have mercedes, porche, VW plus you add imports likevolvo, toyota and maybe a Ford truck........After you select the labels/brands etc, the you have a rating system Excellent, Good, Average, poor, Horrible and use this for the primary criteria like, fit, quality, durabili…morety, comfort, price, support, customer service, mail order etc....this sounds like a Great project, a lot of fun and interesting. It would be fun to put it together and learn something too. You can make it as simple or detailed as you want. I wish you all the best and if you need a partner, give me a shout I have a lot of energy.
  Best of Luck to you, Alyeska

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  by christopher_raper 

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  09.12.08 | 06:39 PM

  Hello. I've been researching consumer behavior for 15 years professionally (just fyi). I have several thoughts...
  - Get a male or "partner" perspective. It's not centrally important - but it would add another diagnostic.
  - Use/Sell the learning to designers and manufacturers - helping them learn and create. The information you'll gather will be invaluable to anyone who considers themselves an innovator in the category.
  - Allow eventual purchasers of these tested products to post their critiques. It's a great way to build "gravity" and Social Networking into the site.
  Cheers and best of luck - would love to speak with you about how to obtain, analyze and optimize consumer insights for this,
  - christopher_raper@mac.com

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  by Dan_Mack 

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  09.11.08 | 11:29 PM

  Be exceptionally cognizent of, and sensitive to, the plus-sized market. A lot of labels may provide simple plus-sized versions of their main lines, but a few cater specifically to plus-sized women and design specifically for them. Seek them out! It's a robust market, and will earn you huge loyalty and word-of-mouth. Though companies like Torrid (Hot Topic) have their own web presences, I doubt seriously that they would forgo a good channel if you made the right appeal.
  
  Good luck! :^D

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