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  Q1: What are the business legalities in an operation that is this involved?(insurance, travel, etc.) What would you like to see a the 'Grand Prize' or treasure at the end of the hunt? What would Each Trip Be worth to you?(If you were spending someone else's money) Meaning that realisticly, not what you can afford. What could you afford or justify spending on each type of Treasure Hunt? (1 pieces of advice)

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  by willrobinsoniii 

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  08.20.08 | 01:29 AM

  There are already a lot of races out there very similar to this - think amazing race, but without the cameras. "The Game" with Michael Douglas is perhaps the best "treasure hunt" movie out there. I would pay about the same as I would pay to go on vacation for a week ($1500). What would happen if a person wasn't able to advance in the hunt; if they got stuck on clue #2 and never made it to the end?

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  by KooDooZ 

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  08.30.08 | 04:44 PM

  What makes this idea so compelling is the fact that you can engage families and bring them closer together through the Treasure Hunt.
  
  In the most advanced definition of your concept, you'd leverage modern technology to enhance the experience. (Perhaps similar to www.geocaching.com which has close to 6,000 caches hidden across Arizona.)
  
  Sophisticated Treasure Hunting companies have their users go on to their website and type in a zip code which lists the caches with their waypoints (longitude & latitude coordinates) as well as terrain ratings (levels of difficulty).
  
  "Stamp The Mole" has users get to a location and then chase moles that are only visible on their handheld. "The Shroud" in Florida mixes the real world around a player into the world of an adventure game. Traveling to real-world locations unlocks quests in their online world.
  
  A number of new media experts out there believe that GPS gaming is likely to introduce the masses to being connected digitally to their surroundings with the 14-to-19 yea…morer old age group leading the way.
  
  The fact that these treasure hunts only have a real hard cost in the price of a GPS ($100-$1,000), gas money and lunch makes it very attractive to a wide audience.
  
  Add this fact into the mix. By 2013, the world's largest manufacturer (Nokia) expects that half of its phones will be GPS capable.
  
  There's already social networking applications for the GPS iPhone which lets you see where other uses are. So you can leverage the new age ideology of "connected communities" in a whole new way.
  
  If you don't have access to mobile & web development resources, you could start by structuring your offering around a specific group on a specific day at a specific location. Both schools and corporations enjoy leveraging "team-building" experiences, and this could certainly be one option for them to consider. (Here's an existing site with 10 examples: http://www2.ljworld.com/weblogs/the-lignell-zone/2008/aug/25/a-call-for-all-treasure-seekers/)
  
  There's some competition out there, but I don't think the market is entirely saturated.
  
  Good Luck!
  
  ~Lee Fox
  
  
  
  

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