Idea_special_hof

August 2008 Hall of Fame

Gift Registry & Resources For Grooms (TheManRegistry.com)

Let's face it - wedding planning and men traditionally don't mix. But our new website, The Man Registry, aims to change that by providing men with a one-stop resource where they can learn about weddings, register for guy-friendly wedding gifts, and even have a little fun in the process.

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Idea Description

Weddings are a $72 billion annual business in the U.S., with $19 billion spent on gifts selected primarily by the bride. But what about the groom? To cater to this previously untapped market, TheManRegistry.com is the first wedding registry and informational resource designed specifically for men. The centerpiece of TheManRegistry.com is a gift registry featuring hundreds of gifts geared toward men, including electronics, tools, grill accessories, bar supplies and groomsmen gifts. The content portion of the site educates men about everything they want and need to know about weddings but are afraid to ask.


The Man Registry

What will you do if you win $10,000 for this idea?

We would invest $5k in website improvements and additions, including adding social networking aspects to the site, creating a vendor database that would allow men to search for wedding businesses in various cities, and improving our cart/checkout area. The other $5k would go toward marketing and refining The Man Registry brand. We've already seen positive results from our marketing efforts, but with an additional $5k, we could truly establish ourselves as the ultimate wedding authority for grooms.

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