Lead Generator for One to One Marketing
A service that provides targeted sales leads from users who post product/service requests on Twitter, Craigslist, Yahoo, and Google. This system allows business to reach potential customers one to one. A direct dialog is possible. I plan to target businesses with a small marketing budget .
Idea Description
I posted a message on Craig's List looking for a web designer. Within moments I received a message from a web developer in Germany.
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I'm sure during any day, like items are posted in other forums. One software company uses twitter to market directly to people when they ask for product recommendations in this companies market. http://www.balsamiq.com/blog/?p=198
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Good tactics. Lets automate it. My idea is software that watches for product/service requests on Twitter, Craigslist, etc. Businesses pay me to receive targeted leads. The service will use machine learning to sift out irrelevant leads. This technology is similar to a sp4m filter.
What will you do if you win $10,000 for this idea?
This grant will allow me to outsource tasks outside of my core competency.
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Here are the tasks I'll outsource:
- Scouring the web to find services similar to Craigslist, Twitter, where echoes of "where do I get this" are heard
- Design / Aesthetics of the Site
- Copywriting for the Site and its Press Releases
Vote for it now.
People like knowing where their leads are coming from, so it may be valuable to show that X leads were from Craigslist, X were from ELance, etc.
Use of your site is largely based on the technology. The accuracy of the leads are a result of how well your site will learn what quality leads look like. (how well do you think you can do this?)
At the end of the day, people just want their quality leads -- if you can aggregate them in a clean and smart fashion, you may be on to something!