Trash Talk
Place advertising and other messages on lawn/leaf bags used for recycling. This opens up an entirely new "avenue" for advertising and promotional opportunities, while being environmentally friendly.
Idea Description
Lawn/leaf bags are now ubiqutous in almost every suburb in the U.S. This concept presents a means of bringing a brand and message into an environment that typically prevents such opportunity. Besides the obvious opportunities for realtors, pharmacies, grocery stores and the like, some additional ideas include: emblazoning the bags with team colors and logos for local sports teams; using them as fund raising tools; information about missing persons ala milk cartons; theme bags for the time of year, e.g. Halloween, Thanksgiving.
What will you do if you win $10,000 for this idea?
I would use the initial capital to line up a supplier of the bags, a printer, produce a sales/informational piece, prepare a budget to get the business off the ground and pointed in a profitable direction.
Vote for it now.