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August 2008 Winner

Share YOUR passion with kids (The Generation Project)

Unlike traditional charities--where donors just open their checkbooks and aren't 100% sure where the money goes--The Generation Project revolutionizes educational philanthropy by giving donors creative control over donations that expand opportunities for kids growing up in low-income communities.

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Idea Description

Children in low-income communities don't enjoy the range of educational opportunities they deserve. Meanwhile, today's philanthropists want to exercise their creativity, not just their checkbooks. In response, The Generation Project allows donors to create personalized gifts for high-need students. Donors' gifts are shaped by their own passions: A musician might give a school drum sets, a writer might sponsor a poetry contest, a cancer survivor might sponsor hospital internships for students interested in medicine. Donors dramatically and immediately expand opportunities available to high-need students. Long term, donors build meaningful and lasting relationships in low-income communities.

What will you do if you win $10,000 for this idea?

As a start-up non-profit, The Generation Project will use the much-needed $10,000 to design a professional and interactive website, enabling donors to engage in the process of creating personalized gifts for high-need students. Remaining funds will be used to create brochures and other literature. This will allow The Generation Project to begin advertising this charitable opportunity to individuals who are both interested in educational philanthropy and passionate about making a difference in the lives of children in low-income communities.

For more information, please visit our website at www.thegenerationproject.org.

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