A Tool to Go Viral: Market in the Blogosphere
Everyone is trying to figure out how to go viral. Social networking, social media. Tapping the blogosphere is key, and the revenue potential is huge. Social marketers need a platform that will aggregate blogs by keyword and topic, rank in terms of influence and traffic, and facilitate easy contac
Idea Description
Existing data sources can better enable online marketers to reach bloggers.
Online marketers face real challenges in identifying potential blogs to target, gathering data about the writer and what they cover, deciding who has the right traffic levels and reader demographic to target, and getting in touch with those bloggers.
This product will provide a centralized portal to access all this information, as well as a suite of tools to enable online marketers to track responses, blog coverage, and ongoing blogosphere marketing activities.
What will you do if you win $10,000 for this idea?
I would take a three phased approach with the 10K. I would fund a short market research study for $2500 to confirm some assumptions about my three target market segments. With $2500, I would also hire a software engineer that I have worked with before to spec out a potential design. With the last $5000, I would hire an offshore developer to begin to code the prototype for the interface.
Vote for it now.
I would say first get a blog going...then if the blog becomes popular then hire a firm..