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  Q1: Share your GYN stories: How was your last pelvic exam? If you have ever had a good pelvic exam, what made it good? What did you like about the provider? What would make pelvic exams better for you? Have you had negative experiences with exams? What made them negative? Also, if you know you were examined without your consent while under anesthesia, please contact us. We want to hear from you. Write us at mystory@atyourcervixmovie.com (0 pieces of advice)

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  by KooDooZ 

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  08.28.08 | 04:27 PM

  OK... wow... seeing your film's introductory clip got my attention, Amy Jo. Clearly you are not shy about taking on controversial or "taboo" subject matter, so you're well past that first invisible hurdle. With the books you've written, and the sexual empowerment training courses you've taught, you know your audience better than anyone looking at this from a 30,000 fly-over.
  
  If I've got this right, you are seeking to (i) get traction & recognition around the bigger property, your film -- and (ii) use excerpts (that would have otherwise been left on the editing floor) as your viral video pieces, which you would hope could be shared by people online?
  
  The simplest way to extend your brand is to engage in social networks and user-generated content sites or build one of your own. Would your film-makers and/or interviewed med-students join your blogsphere? What about your University students (past & present)? What about female patients? Their husbands?
  
  A really great exercise you can do is to project what percentage of people…more who are exposed to your material will be: (i) creators; (ii) critics; (iii) collectors; (iv) joiners; (v) spectators; or (vi) inactives. But unless you can define a credible community around their PASSIONS (do you know them?) as well as their PAIN POINTS (cervical exams and what else?), a social networking engagment will struggle.
  
  Communities are cheap to create (you can create one free with ning.com) but I think you have to be very clear about WHO you are creating this for. Med Students? Female Patients? Hospital Administrators? Etc. And then the biggest question, how are you going to support your community long-term?
  
  Have you read the case study on Procter & Gamble's ability to engage a community around tampons?
  
  Like you, P&G faced the fact that their audience was utterly resistant to messages about the product category. "Shouting" the message (shoving it under the noses of the audience) was a disaster. So they created a social networking site around it. One of their keys was to feature a psychologist who could answer questions, no matter how embarrassing.
  
  Forrester Research issued a report stating that BeingGirl.com is 4x as effective as a similarly priced program using traditional media. That's why it has been expanded to 29 countries in Europe, Asia & South America.
  
  I wouldn't be shy about reaching out to P&G -- they might be interested in a version of your film of BeingGirl.
  
  Good luck!
  
  ~Lee Fox
  

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  by midwifeamy 

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  08.20.08 | 09:19 AM

  Get the midwives on board! The American College of Nurse-Midwives puts out an e-news and a print newsletter. I suggest sending their communications folks your info and trying to get the word out that way, if you haven't already. You could certainly get votes on Ideablob that way and maybe some donations and buzz. Here is the contact info for the person who puts out the e-news: http://www.midwife.org/contact-form.cfm?number=127. Here's the link to where to suggest a story for the print newsletter: http://www.midwife.org/quickening/quickstory.cfm
  
  Good luck! I learned my pelvic exam skills from a GTA and was so grateful for the experience. And I grin every time a woman says, "that's the first time it didn't hurt!"

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  by rlarkin00 

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  08.04.08 | 06:48 AM

  The value of a project like this comes from a powerful network of people supporting it.
  
  Leverage all possible social media including Facebook, MySpage and LinkedIn to keep interested people involved.
  
  Blogging daily will also help keep the viral nature of this moving forward.
  
  Reach out to influential bloggers and tell them about your project to generate additional support. Appeal to their egos by giving them film credit.
  
  Put a fund raising thermometer on your homepage so your supporters know exactly what the goal is and will be more inclined to help you reach it.

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