Convertible Ankle Boot/Heels

Darn Fly shoes would start small with a 300 pair line of a convertible ankle boot which can be worn with or without a detachable/interchangeable top (similar to "spats"). I will continue my support of unemployment programs for women by donating several pairs each season for their interviews

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Idea Description

My idea has been a four year goal to have a small shoe line and expand it using the initital profit. The convertible ankle boot would come with a basic black bottom and three unique interchangeable ankle wraps to choose from. It can be worn with one of the interchangeable wraps or as a step in heel. The boot comes with a black ankle wrap. Two ankle wraps of different colors/patterns would be sold separately for a much lower price than buying another pair of shoes. Allowing the customer to save money while having four different looks. This reminds people how to reuse an item instead of purchasing a new one. Please visit www.ubeek.com/darnfly for more info and thanks for the support!

What will you do if you win $10,000 for this idea?

The first would be to have a website built then manufacture the shoes. I have sourced a manufacturer for this design which would cost $8,000 for 300 pairs. The estimate includes shipping but excludes importing fees. Next, I would market the line by advertising in magazines and on the internet. The shoes would be sold at retail price on our e-commerce website and at wholesale price to boutiques/stores. The unique interchangeable aspect should be appealing to women who want to accessorize and match their outfits but are also conscious of their budget. In the future, I plan on adding more styles to choose from for the interchangeable ankle straps as well as shoes for men, children and babies.

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