Setoso: A Skin Care Brand Built for Women over 50 That Go...

Setoso: A Skin Care Brand Built for Women over 50 That Goes Beyond Just Helping Their Skin

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Idea Description

My wife, a national Style Coach, was baffled by unnecessary complications of skin care products. She discovered client frustrations with tiny print, awkward pumping or twisting and obscure instructions. This perspective was the very inspiration of Setoso: the first ever premium natural skin care line that's also committed to a superior ease-of-use experience.

We focus on women's skin care needs by thinking about more than just their skin. While we've developed an effective natural ingredient-based formula with breakthrough moisture plumping elements, we've also prioritized their eyes (larger type), hands and joints (ease-of-use certified packaging) and mind (simplified directions).

What will you do if you win $10,000 for this idea?

Production! We can't produce enough product to expand to retailers where these women shop so the $10,000 will help us provide more options to them. We hear from women every day that they're confused, frustrated and tired of not knowing what (and how) to use cosmetic products. It's supposed to be a fun process and we're going to bring that back to them.

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