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June 2008 Hall of Fame

Children's book depicting breastfeeding babies and toddlers

Children's book depicting breastfeeding babies and toddlers

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Idea Description

Very few children’s books represent breastfeeding as a normal part of the life of a child. In contrast, hundreds of books portray infants, toddlers, and even baby animals holding bottles. Many publishers forbid illustrators from depicting breastfeeding at all! Only three books discuss nursing by toddlers. Many families would like to own a book portraying breastfeeding as a normal, healthy, and expected part of the life of a child. We will produce a children’s book illustrated with photos of children doing normal kid stuff. Each picture will include a baby or toddler at the breast, emphasizing that breastfeeding is just a part of what we do. Proceeds will benefit LLL of Seattle Toddler group.

What will you do if you win $10,000 for this idea?

We have already assessed market interest, which is large. We will: Explore options: a) self-publish our own book, b) offer a Prize for the Best Book of the Year With a Positive Depiction of Breastfeeding, c) contact alternative publishers and offer part of the grant as an incentive to them to publish a book that meets our criteria. If we self publish, one of our moms will design a website to solicit book proposals and photos. We'll work with a local press, LLLI press?, or one of the low-cost online self-publishers. Pre-advertise. Publish. Advertise – Craig’s list, LLLI web, mothering.com, kellymom.com, bookstores, and more. Submit to La Leche League International book review committee.

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