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  Q1: Is there a service we can attach to the software that will force companies to buy our product instead of having their IT team create it for them? (0 pieces of advice)

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  Q2: What audience should we concentrate most on? This software con be beneficial to many types of organizations, especially when the positions are voted in, meaning high turnover and high cost to train a new person every couple years. (0 pieces of advice)

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  Q3: How would we advertise this product and convince companies that it will save them money? The main challenge is convincing companies to change how they normally train people and switch to using our software. (0 pieces of advice)

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  Q4: How are other ways to make money besides selling the licensing rights to our software? (0 pieces of advice)

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• Advise

  What advice do you have to help me grow my idea?
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  by ttaulli 

  This is helpful advice

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  05.25.08 | 09:36 AM

  There are certainly many solutions in the market -- such as socialtext, near-time and even Google (thru the purchase of Jot.com). One go-to-market approach is to have an open source version, which allows IT departments to check it out (although, socialtext and others are OS). Or, you can have an ad-based system (but, such things are hard to scale and likely require a lot of up-front capital). The fact is that corporate clients are a hard sale and have limited resources. So, before they have an employee use something, they want a clear understanding of the return-on-investment.

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  by kathleenfasanella 

  This is helpful advice

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  05.23.08 | 11:53 PM

  I don't know why this idea reminds me of this guy who went to a business startup seminar and started talking about how he thinks an answering service would be a great concept for a business. The instructor tells him there already are answering services but the guy doesn't get it. He goes on and on about how useful it'd be, the technology is there, calls could be transfered etc. Finally, somebody went and got a phone book to show him all the ads in the yellow pages for answering service businesses.
  
  It's not so valuable to have the right answers, you have to have the right questions. I don't think these four questions were appropriate in order to solicit genuine feedback for your idea. I was interested in this because this is all I do. It's not a new idea, not that that means anything but it does mean it's difficult to implement. Do research on how others floundered. Avoid those elements.
  
  My feedback:
  Yeah it's a great idea but.
  I think the biggest stumbling block is getting people to USE it. And you want them to pay for it on top of that? In compariso…moren to knowledge transfer, programming isn't that hard. I mean, you could develop a rough prototype with off the shelf tools. Then there's the matter of money. Sure it's a great idea. So what does that have to do with getting people to pay you for it? Who says you have to sell it to companies? Go opensource, get bought out by Google or Yahoo or somebody.
  
  In sum, documenting necessary internal knowledge transfers is very difficult. The people with the skills to impart rarely have time to write it down, assuming they even have the communication skills to do it. I'd worry a whole lot less about developing services "that will FORCE companies to buy our product" and advertising how it'll save them money when in fact, you know no such thing. Not really. You may intend the product to do that but you don't know until you test it. To whit, your questions would have been much more appropriate if you'd asked about how to test and measure your product meaningfully to generate results that would then be worth bragging about.

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