Advise

Idea Description

We've got drive thru's for beer, wine, and coffee but what about veggies? Why can't I make a quickie stop and snag some carrots, asparagus, a few apples, and some much needed sweet corn.

I think today's consumer is busy as all ****, and while we constantly fight to make time for all our everyday needs, we don't get enough of simple veggies. We hear it everyday online, on tv, in the newspaper, veggies, veggies, veggies! They actually extend your life- hey let's put them in a more accessible place then.

What will you do if you win $10,000 for this idea?

Location, location, location. I'd start scouting locations near traffic patterns that make sense. I'd start looking into what it would take to cool down a drive thru type store, make veggies clean and accessible even if by a helpful attendant. I'd do some initial research on how folks think about prep for dinner and how a veggies drive through could be a real winner for them. I'd contact all the local fresh market folks, the produce providers around me and make some arrangements into exploring relationships with them.