Social Media Gateway For The Youth Cancer Culture

Social Media Gateway For The Youth Cancer Culture

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Idea Description

I'm Too Young For This! (http://i2y.com) is a pioneering cancer advocacy, research and support foundation for young adults. For survivors aged 15-39, the past 30 years of "progress" have failed them because, in that time, incidence has doubled and 5-year survival remains unchanged. There's no reason to think the next decade will be different unless change starts now for this critically underserved population with unique needs to get busy living their lives (e.g. fertility/intimacy/sexuality, education, peer support, financial aid, insurance, employment) A need exists to organize/mobilize/activate Gen X/Y and educate providers through a custom social media solution.

What will you do if you win $10,000 for this idea?

First, we will need to conduct psychosocial market research to gain a better understanding of the lifestyle of young adults with cancer to truly identify their unique needs. Next we will reverse engineer that data to hire software engineers and begin the process of developing the Web's first custom social media platform that harnesses the power of click and mortar peer support, targeted digital content and innovations in medical communications with the mission to end isolation and improve quality of life for young adults affected by cancer.

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