Fast Food Chain From Heck
Fast Food Chain From Heck
Idea Description
In a world of health conscious alternatives and portion control, there is room in the marketplace for a fast food chain which unapologetically celebrates the glutton in all of us.
The menu will consist of bad for you food that tastes great. Think four hamburger patties, three kinds of cheese, and extra bacon.
The atmosphere would be designed for more mature patrons and would not be intended for children. Aa kid friendly environment would detract from the concept.
What will you do if you win $10,000 for this idea?
The initial 10K investment would go towards creating a menu and refining the brand identity, including creating a mascot, determining the “look and feel” of each restaurant, identifying locations that might be open to the concept.
Vote for it now.
I've been saying similar things to friends ever since McDonalds pulled their Super Size stuff off the menu. I do believe in being health conscious, but we all make our own decisions, and I don't like having my own options limited...so yes, a restaurant that makes it clear that 'we offer great tasting food, and lots of it, even if it isn't particularly healthy' is a great idea, especially if you're deliberately keeping the focus away from kids. Let adults choose their own path.