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January 2008 Winner

Got Milk? Help save babies' lives by supporting startup ...

Got Milk? Help save babies' lives by supporting startup costs at the Mothers' Milk Bank of New England

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Idea Description

The Mothers' Milk Bank of New England is a newly formed non-profit milk bank serving babies, hospitals, and families throughout New England. The Milk Bank will provide screened and pasteurized breastmilk to premature and critically ill babies, primarily in neonatal intensive care units. This milk will be donated by volunteer mothers in our region. For sick and premature babies, breastmilk can mean the difference between life and death, and a short or long hospital stay. Studies have shown that premature babies who receive banked milk are far less likely to suffer life-threatening complications and have much faster recovery rates.

What will you do if you win $10,000 for this idea?

1) Processing and storage equipment. $5,000 for the purchase of equipment; freezers, pasteurizers, refrigerator, etc.

2) Milk Money Fund. Insurance doesn't always cover the cost of donor milk. $3,000 would be for our Milk Money Fund, to provide donor milk to families who cannot afford the processing and shipping fees.

3) Start-up marketing costs. $2,000 for publicizing the Milk Bank in our region, particularly to recruit potential milk donors i.e. radio public service announcements, web and print materials to educate the parents and medical providers about milk donation and use.

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