The Home Card

The Home Card

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Idea Description

Combine the concept of making bimonthly mortgage payments with the flexiblity of a credit card. The result would be a card that saves you vast amounts of money in interest and is backed by the value of the home to achieve the lowest available interest rate. The card could be cobranded with home improvement shows, consumer finance labels, or mortage entities. The card would bring stability to the consumer credit industry, liquidity to the home equity industry, and approval from consumer advocates.

What will you do if you win $10,000 for this idea?

Hire a direct marketing firm to evaluate the possible market share capture.

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